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We believe the best innovations are those that make a difference in everyday life. At FIREUP, we help you bring out the best of your delicious recipes by innovating for the better. 

We are here to empower people through the magic of better cooking. From individual to community.

What's with the fins?

We believe the best innovations are those that make everyday life better.

Tested to cook significantly more efficiently and evenly than conventional designs, it helps you bring out the best of your cooking while saving energy each time.

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From jet engines to cookware is quite the leap!
What were you thinking?

Using rocket science on rockets is very well, but why not use it on something that brings joy to everyday life?


We chose cooking because of its power to bring people together over food and conversations


I want to live sustainably.

We believe sustainability starts in the kitchen. 


From material selection to thoughtful design, sustainability is at the core of our mission.  Apart from energy-saving, our products are made from 100% recycled iron and designed to last a lifetime for sustainable consumption. We only work with factories that comply with the highest environmental and regulatory standards.

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I've never seen designs like this.

Neither have we!


Our fin design is originally made for functionality, but it turned out to be gorgeous too. You can let it sit proudly on your dining table when you serve, or on the kitchen counter as a nice aesthetic addition.

Tom is an engineer, product designer and serial entrepreneur who spends most of his time working on jet engines and rockets. He is an Engineering Science Professor at Oxford University. Raghav is a young entrepreneur, from a family with three generations of cookware manufacturing experience. When they met, they discovered shared passion for innovation and cooking.

Developed in the internationally-renowned Oxford Thermofluids Institute, Oxford’s novel cooking pan technology achieves higher efficiencies through the use of external fins.

Oxford’s cooking pan designs have arisen from a facility where world-leading solutions for jets and rockets are researched, tested and engineered. 

Meet the team.


Meet Tom


I first came up with the idea of a more efficient pan on a mountaineering trip, because at high altitudes it takes absolutely forever to boil water, so improving the efficiency of heat transfer to the pan makes a big difference in that environment.


We developed the technology at the thermal fluids laboratory at the University of Oxford, where we have some of the best facilities in the world to address heat transfer problems in industry.

FIREUP pans are significantly more efficient than conventional patents and they enable you to cook faster, with less gas.

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Meet Raghav


I come from a family with three generations of cookware manufacturing experience. When I met Tom, I was intrigued by his passion for solving problems. After sharing our expertise, a vision to change cooking for the better immediately sparked.

Enhanced cooking experience is the core of our design, but seeing the Dutch Oven for the first time, I was simply blown away by its look. I wanted it to be on my kitchen counter – and yours!


In founding FIREUP, I hope to bring the best innovation and design to your home. To do this, I went to great lengths to ensure the highest quality using the safest and most sustainable materials, and the best design details -- from carefully choosing our factories to approaching hundreds of chefs and cast iron experts for their insights. I make it my personal responsibility to bring you only the best.

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