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We believe the best innovations are those that make a difference in everyday life. At FIREUP, we help you bring out the best of your delicious recipes by innovating for the better. 

We are here to empower people through the magic of better cooking. From individual to community.

What's with the fins?

We believe the best innovations are those that make everyday life better.

Tested to cook significantly more efficiently and evenly than conventional designs, it helps you bring out the best of your cooking while saving energy each time.

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I want to live sustainably.

We believe sustainability starts in the kitchen. 


From material selection to thoughtful design, sustainability is at the core of our mission.  Apart from energy-saving, our products are made from 100% recycled iron and designed to last a lifetime for sustainable consumption. We only work with factories that comply with the highest environmental and regulatory standards.

From jet engines to cookware is quite the leap! What were you thinking?

Using rocket science on rockets is very well, but why not use it on something that brings joy to everyday life?


We chose cooking because of its power to bring people together over food and conversations

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I've never seen designs like this.

Neither have we!


Our fin design is originally made for functionality, but it turned out to be gorgeous too. You can let it sit proudly on your dining table when you serve, or on the kitchen counter as a nice aesthetic addition.

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